Wednesday, February 27, 2013

Audrey Hepburn's latest endorsement

If you haven't heard by now, Audrey Hepburn has returned. With the permission of her estate - her sons Sean Ferrer and Luca Dotti - Galaxy Chocolate, a UK branch of Mars candy, is using a digitized Audrey to sell their chocolate bars. The new commercial aired Sunday evening, and features a mid-50s era Audrey stuck on a bus on the streets of Rome, looking for some peace and quiet so she can enjoy her chocolate bar. I won't spoil anymore, you can watch here:

And of course the soundtrack is quite familiar! In a statement released before the advert aired, Sean and Luca feel that Audrey would have approved because, "Our mother often spoke about her love of chocolate and how it lifted her spirit so we're sure she would have been proud of her role as the face of Galaxy." Much like the Gap ad a few years ago, reactions are across the board over this ad. Some fans are pleased that Audrey is popular enough to sell chocolate even now, 20 years after her passing, while others like The Independent take a more stark view. What are your thoughts?

If this has left you feeling less than pleased, then these GIFs of Audrey winning her Oscar nearly 60 years ago might make you feel better. Nothing beats the real thing!


0479 said...

I wonder how did they pull this off. Is it purely CGI? Or combined with footage from her movies(I can't tell which one)?

This reminds me of Black Mirror Season 2 the first episode - [Spoiler!] digitally resurrecting the one you loved, you know its not right, yet you couldn't resist to see him/her again.

Jessica P. said...

That is very bizarre! I can't tell how they did it either.
I don't recognize the movements really from any of her films.

eric186 said...

One of a kind home movie footage taken from behind the scenes, of the opening scene of "My Fair Lady"
Stills from the footage as well as the actual reel of footage itself can be seen on page 305 of Juliens Catalog
which you can get to by going here

WonderCat said...

Awww this made me miss Audrey Hepburn. :( thanks for sharing though :)